Letter to All who Desire To Be World Class Copywriters…
The Minds of
Billion Dollar Copywriters and Burn THEIR Copy Into YOUR
From: The Desk
of Jason Hart
RE: Swipe File Pro
Time: Tuesday, 10:55 AM
you like to know the one simple secret that every great copywriter and
mail marketer has in common...the single critical element that can make
rich beyond your wildest dreams?
If so, then pay close attention because this unfair asset will allow
inflict your will upon any market...at any time.
Be The Most Important Message You Will Ever Read!"
Have you ever
wondered what it is
that separates millionaire copywriters from all the wanna be's...what
them from the rest? Do they have some special talent or
No, not really...
If you want to
truth...it's none of the above.
happen to know a secret.
A secret that not only drastically cuts the time, cost and
launching an ad but it's an actual insurance plan against the high
rate that deflates the egos and depletes the bank accounts of rookie
What is the
secret...one that the
pros thrive on, that enables them to launch copy that is razor sharp
like a laser-beam to the heart of their target market? What
is it that
they do to spark that urge to buy?
Do you know
what it is?
Quite simply THEY STEAL!
How To Cheat Your Way To
Better Copywriter, Faster!
you like to cheat your
way to becoming a better copywriter,
faster? If so, here's how you
do it: Copy out proven sales letters in your
own handwriting. Do not use a computer or keyboard. Do it by hand, with
a pen and
paper. No matter
what anyone else tells you this is in
fact the only way to really learn how to write
copying out winning sales letters
by hand, your ability to write extremely effective copy will grow
to learn, at an extraordinary rate, the pace to good copywriting.
tempo, a flow and a certain vocabulary.
And there is only one way to pick it
up... to really ingrain it in your neurology and
physiology... is to actually write out
powerful, winning ads.
world class copywriter
Scott Haines described it, “I'll
give you a
simple analogy: World-class Olympic swimmers have a harness-type thing
them through the pool. And what they do is,
they hook themselves up to this thing and set the speed at a world-record
pace. Then they swim and try to keep up. The
thinking is, they will feel what it is like to swim that fast, then
be able to eventually emulate it on their own.”
can't learn karate by watching a
video or studying a match and you won’t learn copywriting
observing. You gotta DO it to learn it.
out winning sales letters in
your own handwriting is THE TRUE SHORTCUT to copywriting
So How Do You Begin Building
a Collection of Winning Ads?
whenever you come across
an ad or sales letter that makes you want to stop, rip out your wallet
throw the money down...print it first! Grab a highlighter and
parts of the ad that get you excited and eager to purchase.
Next put it
away in a folder or notebook. This is your swipe file.
will accumulate a
stack of ads and a quite common swipe file. However, world class
don't own ORDINARY swipe files. Their swipe files constitute
Jewels of marketing mastery, having taken thousands and thousands of
build over many, many years.
to be real hard to build a quality collection of proven ads and sales
you had to like, know a world class copywriter, and not just casually,
to like be his best buddy, even then the chances of him giving you
his personal swipe file were slim to none.
Let me ask you
a couple of
serious, I mean real
serious about making Big money in direct response?
Do you realize
critical a well armed “swipe file” is to your success?
If your answer
to both those
questions was YES, then you’ll most likely want to jump at this
But let me be completely upfront
this may NOT be
most marketing folks
find it hard to imagine that a collection of “junk mail” could be the
key to unlock the vault of wealth they seek. Its sad, but
even some of
the savviest marketers just don’t get it.
describes you then it would
be best if you just close out this page immediately, because this
just be a waste of your time.
you do understand the
immense value that a great swipe file collection can bring you…
• How it can
quite literally enable
you to explode your
• Sending your
response rates into
• All by simply
slipping in a few
“lifted” from mega
Then you are
gonna love this…
are about to gain
access to the largest online collection of Swipe Files ever archived in
Can Quickly and Easily 'Break In' and 'Legally Steal' The
Ins and Actual Ad Copy of Hundreds and Hundreds of The Top
of All Time."
easy to follow roadmap
of priceless copywriting secrets. By possessing this incredible
ads you will have at your fingertips the potential to create unlimited
templates which model virtually every conceivable market.
owning the Holy Grail of "Swipe Files" with a bottomless well of
concepts and offers which will literally last you for decades.
But you won't
be spending decades
assembling this "File"...nor will it cost you thousands and thousands
of dollars. In fact there is only one way YOU could have ever
together such a collection of print ads as powerful as this...by going
time and painstakingly building this "Swipe File" from scratch.
My personal collection of
Files is MASSIVE and I
have decided to share the ENTIRE Collection!
In the past I
have only let a small
portion of this collection leak out, but the entire collection
has NEVER been made
AVAILABLE TO ANYONE.
are world class
ads...billions and billions of dollars worth of fortune building,
scientifically proven, direct response advertising.
literally worth millions…
have to be careful whose
stuff you copy out. In order for you to take full
advantage of this
method to copywriting mastery you need to copy only the best; Schwartz,
Sackhiem, Oglvy, Carlton, Gary “B”, Hopkins, Caples, Barton, Reeves,
etc, etc. You
have access to the full gamut of all the best and most profitable ads
For decades I
have been collecting
ads from the very best copywriters in the world.
Over the past
several years I have
scanning each and everyone of them and storing them on a
wall of hard drives in my copywriting lab.
If you were to
actually print out
and file this AMAZING COLLECTION you would need A HUGE WALL of file
cabinets – 96
DRAWERS OF FILES.
I keep these
hard drives under
strict lock and key because they are filled with…
have a swipe file
bet you don't
have 1% of the ads covered
in this mother lode.
only that but are
your swipes easy to
- Can you lay your
hands on the specific
headline you need, when
you need it? How about a bullet point you’re searching for?
If you have
started your swipe file
collection it's probably a vast resource taking up valuable real estate
hard drive. This incredible and valuable resource you have is utterly
to you, because it’s just sitting there taking up space and gathering
Let me ask you
a few more questions...
Have you ever
purchased a huge
collection off swipe files?
You know, one
of those mega
collections where each file is maybe 300-500 pages of swipes all
together in one huge PDF?
If so have you
ever used it?
Do you think
this is a practical
way for you to find what you are looking for when you need it?
venture to say, "This
is absolutely the WORST
way to manage a swipe file collection." Swipe
Files are EXTREMELY valuable resources and can make you many, many
if not millions of dollars in the right hands.
What do I
mean by the right hands?
Well, you have
to have a system in
place to be able to effectively utilize any swipe.
A huge file with dozens if
swipes all bundled together is not the most effective way to utilize
How easy do
you think it would be
to find just the right headline, body copy, closer, etc in a file of
And, that my
the point. These MEGA
are basically useless and so...
They just sit on your hard drive collecting dust.
Well I'm about to change all that...
On top of
having private and exclusive access to my Personal and Massive Swipe
File collection you will also have at your disposal a personal resource
library to die for. Today
I am announcing the creation of...
you will have
access to thousands of swipes from the 1800's
present Internet age
will be ORGANIZED
so that you will
be able to
find what you are looking for when you need it.
will also be handed a Blueprint For Success...A Manual that
you an Organized,
to utilize the vast resource that your Swipe Files represent to you and
Ask You A Blunt And
Quite Frankly Uncomfortable Question:
stared at a blank
screen until the veins in your head began to pop or you felt like
wrists to draw blood just so you could get something down on paper?
never, ever being
stumped for a headline, an opener, an offer, for bullets, guarantees,
postscripts or any other aspect of a writing project. Picture
having full access to these files ALL 96 drawers and walking over
whenever you’ve hit a wall, unlocking a drawer and then...
a wealth of brilliant Ads contained in
that it only takes you a few minutes to find the perfect piece.
Your days of
writers block are
totally, literally and instantaneously gone!
plagiarism, which is illegal. What I am advocating is the legal
ethical use of the ideas and concepts of winning
can “borrow” and “model” these ads for your own use!
yourself, armed with the
most powerful copywriting weapons known to man, weapons so powerful
literally enable you to capture your readers undivided attention, as
on every word, reading with ever increasing interest each and every
powerful that even if
you use them chaotically you’ll still be able to magnify your reader’s
emotional desires to such a degree that…logically their only choice is
to buy from
swipe file is worth A
It has made collectively many, many millions, and it
potential to do the same for you.
ads are almost IMPOSSIBLE to find and if you tried to replicate this
Swipe File it would take you years to find them one by one.
to purchase rare ads
like these is anywhere from $15 to $65 each to have them PDFed and sent
you. In today’s market a conservative estimate of the total
value of this valuable membership site over a three year period would
be $108,000.00 and that would be a bargain!
be saying to yourself. "some of these ads must be 50, 60 or 70 years
old, will they work in today’s world of 'sophisticated' shoppers. The
answer may surprise you…
Ideas Contained in These Ads
Work Even Better Today!"
find out, I
found a survey
conducted with some of the most successful online marketers, Joe
Silver, and Harlan Kilstein.
earning a fortune on
the strength of their advertising, and each one of them credits much of
to what he learned from "borowing" and adapting powertful elements from
Not only will these ads
virtually HAND you all the pieces of the copywriting puzzle, but by
studying them you
will learn the precise
strategies to construct shockingly successful online advertising
You might also
be saying to
yourself I’m not involved in advertising and I‘m certainly not a
shortsighted to see Swipe File Monthly as only applying to advertising,
need to be a professional writer to benefit from membership. The
fact of the matter
is…If you are involved in any form of sales or marketing, the benefits
receive as a member of Swipe File Monthly could be worth hundreds of
thousands to you
in future earnings. In
addition to the
marketing wisdom and profit-building insights you'll gain from studying
these winning ads, you will
receive immediate benefits if you would like to know how to:
- Create A Marketing
Plan That Causes
Midas-Touch Investors To Drool At The Mere
Thought Of Providing You With Financial Backing
- Convert Your Resume Into A
Tie-Jerking Tour De Force That Commands
- Create Pattern
Interrupting, Compelling Daily E-Mails And Memos That
Get Opened And
Acted Upon Immediately
- Write Cover
Letters To Potential Employers That Establish You As The
And The Only Logical Choice Without For A Moment Stretching The Truth
one-of-a-kind membership site will provide you with every single tool
you need to grab and hold
attention — whip his/her emotions into a burning desire — provide a
soaked with benefits — establish on the spot integrity — and then stir
to take immediate, decisive action.
File Monthly is like the publishers clearing house of advertising
copy. This sucker is
well be The Largest Privately Held Collection of Swipe Files
in the World.
about it, it’s like
having a private pass to Fort Knox.
how it works...
Every week dozens and dozens on new swipes will upload.
You're guaranteed to receive at least 100 new swipes each and
every month. As
many as 188 ads have been posted in a single month!
You'll also get to download the whole collection...Each one as
individual PDF, NO
You will also be handed an organized system to catagorize your swipe
file on your hard drive according to the exact instructions
laid out in than
manual. You will be given step-by-step, paint by the numbers
instructions enabling you to build and access one of the most powerful
marketing tools you could ever posses.
Dozens and dozens and dozens of new swipes will be made
generally on a
weekly basis and you will be kept abreast and notified as soon as they
If your one of the
first 50 to sign up you will also get access to...
$2,400 Worth of
Additional Products and Resources...
A treasure trove of RARE and classic copywriting books, programs and
manuals to use anytime you like to further your education towards
becoming a masterful copywriter.
It might not be a bad idea to get yourself a new bookcase...or maybe
clear out an old one. Also, make sure you position it within
easy reach of your work area. Your about to gain access to
$2,400 worth of the most exceptional and effective copywriting,
marketing and skill-mastering programs EVER added to the backend of a
product...ALL at no additional charge!
Maybe your thinking that I'm just throwing this stuff in to sweeten the
deal, nothing could be further from the truth. As I gaze at
this list, all I can say is...
If over the next two years alone, you were to immerse yourself in a
study of the first two programs on the list you would end up knowing
more about writing masterful copy than most of the top copywriters on
But remember these exclusive products are limited to the
first 50 who sign up to try out this offer
Here is just a partial list of what your about to take ownership of...
EXTREMELY Rare Digitized
VHS video presentation of this in-house lecture to a major
Gene Schwartz Revealed His PROCESS
of Writing Copy To a
By-Invitation-Only Group of Direct Mail Professionals
Information is NOT in
Schwartz, marketing genius that he
was, will explain and illustrate to you in a step-by-step fashion, how
scientifically recognize in an extremely methodical way, your
and then how to easily direct it ... control it ... and focus it like a
beam on your offer.
received a small fortune to present
this material ... and it’s a tell-all presentation.
video is a little rough around the
edges (it’s from an old VHS tape) however, its an absolute
goldmine of ideas,
as Gene goes into great lengths in detailing his successes and what it
took to achieved breakthrough results one right after the other. The
fascinating examples he provides reveals the entire process he used to
such spectacular results (this information was NOT INCLUDED IN
Here is a small portion of the vital
"secrets" Gene revealed, for
the first time, in this fascinating video presentation...the numbers in
brackets are were to find the information on the tape:
- Discover a
hidden "covert" tactic that very few copywriters
to your success [5:10]
- Uncover an
ultra simple "trick" to beat the very best no matter how
talented they are [8:40]
- Learn the
principles of copywriting...if you want to be a winner
method you need to implement to write the
most powerful copy in the world, an almost
effortless system that literally guarantees your success as
a copywriter. [9:24]
element is needed before you start to build your ad...miss
this and your ad sinks to the bottom
how you can easily uncover the
ultimate strength in any ad
out what is the number
one key element that will separate you as
a great copywriter from the rest of the field...almost nobody knows
step-by-step secret to unlimited wealth and
prosperity as a copywriter [19:21]
biggest mistake almost ALL copywriters make...how to avoid falling into
this trap [25:58]
underground tactic enables you to look straight into your readers
feelings...the source of all buying decisions [28:37]
time frame to spend working on any project...only 4.9% of the
population is aware of this [30:06]
important element should follow
every hook [32:12]
dollar secret that will set you apart from
all other marketers [41:40]
for the first-time, radical secrets of “A” –
“B” piles [45:25]
undisclosed truths about headlines
— how many headlines should there be
phrase that needs to appear on the
envelope...miss this and it may never get opened [48:39]
the headline in direct mail...the answer may shock you [48:58]
honest truth about how long the
copy really needs to be [51:55]
Why you should
never ask your reader to buy anything [52:36]
one question you need to ask your self
before picking up a pen and writing a word of copy...what is it...
powerful word in the English language - No, it isn't "FREE"
thing you must know as a copywriter in order
to captivate the attention of your audience [55:20]
what must be
required reading for every aspiring
for the first time, a “secret”
tactic used only by Schwartz to determine
the rhythm of every ad [1:00:09]
to really sell
financial newsletters [1:02:50]
with mechanisms [1:05:37]
Schwartz' previously undisclosed secrets to
writing killer bullet points [1:06:33]
not exactly sure how long
I can offer this RARE
video presentation. I'm at the mercy of Gene's
they could pull the plug at any time.
Directly From The Master Himself!"
RARE live presentation by the one and only Eugene
arguably the greatest copywriter who ever lived, is absolutely
PRICELESS. There has never, ever been anything
like it. It's
overstatement to declare that the concepts in this video presentation
are responsible for
untold BILLIONS of dollars in profits.
And there are quite a number of
multi-national corporations that would not be here today if it were not
what they learned from Gene Schwartz.
"Advanced Copywriting Seminar In A Box" DELUXE Version
years since Dan presented this Seminar...it was totally
devoted to copywriting -- to
turning words into money -- and, he's never offered it again.
Quite honestly, what he deliveres in this one-time-only, no holds
barred, EVERY secret revealed, two-day workshop is revolutionary. These
tapes from the Seminar
This is only
for people VERY SERIOUS about
being world-class, powerful and very time-efficient direct-response
copywriters when you add the material contained in this seminar to your
ever growing swipe file resources you'll become a literal
copywriting force to be reckoned with.
for everybody. You really should NOT get these Tapes if you are a small
business owner who intends to stay in that role or if you are not
relatively well-grounded in direct-response and have been doing some
copywriting for your own businesses or for clients. This was an advanced
workshop. GRAB THIS OPPORTUNITY IF: (1) you are serious about turning
business into a gold-plated, awesome money machine, utilizing ads and
that outperform anything you've ever done before, that bring in returns
$5-to-1, $10-to-1, even $50-to-1. Or, (2) you are serious about using
direct-response style copywriting for a variety of products and
yours or clients'.
days, Dan took the 115 people in attendance through EVERY element that
goes into a winning ad or sales letter -- in
minute, exacting detail -- supported by loads of examples. He revealed
trick, strategy, and method he uses. Dan has never before
all of this, step-by-step, idea by idea. I doubt seriously if he ever
let me check off some
of the most important "secrets" definitely included in this "Advanced
a look at this list, which represents only a tiny sampling of every
discovery, secret, strategy, and shortcut waiting for you……surely one
of these hits your curiosity button with atomic force, doesn't it?
Surely you can see something here certain to boost your income, if you
only knew about it and could immediately use it? )
simplest formula ever devised
for attracting giant floods of leads from your advertising -- just 3
"components" to mix n'
match, in putting together direct-mail packages that involve the
recipient and virtually compel response.
speed up copywriting -- no matter how skilled or unskilled
you are, how quick or slow, how experienced or inexperienced, you'll
get great ad copy or sales letters done much, much quicker with these
formulas (see Josh Bezoni's comment in the enclosed green folder).
sales-boosting difference between "credibility" versus
"believability"…..why and how to use both.
dirty ways to create a powerful headline, fast!
(emotional triggers) ….the more you hit, the better your response…..use
this little checklist every time.
ways to use
the "P.S." in a sales letter to increase response, push
"think-it-overs" into action.
must do, ONE LIST you must make BEFORE you write even one word of
copy…..this guarantees better results and speeds up
techniques for selling repeatedly to the same customers!
"secret reference tools" used by most master
copywriters, easily accessible to you -- to speed the process, make
getting great copy on paper much, much easier!
techniques" used by top copywriters to focus their thinking,
improve concentration, even let the subconscious mind write powerful
copy while you sleep!
for "writer's block", to get started immediately, to get the
process rolling, to get words on paper, to break through the dam and
get a stream of great ideas flowing.
"shortcuts" you can use to keep churning out great ads, letters,
brochures, flyers, postcards, Web site copy, etc.
for your product or service as if you had a whole idea factory working
ways to "test
copy" -- without spending a
dime…..unearth its flaws and fix 'em fast!
quick ways to gather
information and "raw material" from which you can build the most
powerful sales message possible.
we all know that
"bonuses" can and do drive sales -- but here are the 4 key decisions to
make about bonuses and the 4 best ways to get
maximum sales and response increases with bonuses!
of Dan's best
methods for "presenting price"…..in fact, everything you need
to know and consider about "price".
for turning up the heat……creating a white-hot urgency in the
reader's mind so he responds immediately (if not sooner!).
"cosmetic gimmicks" to increase the "readability" of ads and letters,
to pull the reader in, to keep him involved, to build "buying momentum".
ways to prove
your case and erase all doubt, skepticism, fear and
hesitation, create instant unshakeable trust, reassure the prospect so
he responds without a second's delay.
shortcuts and more shortcuts: Dan shows you how to write more
powerful, profit-producing copy than most top pro's can, at
twice the speed most pro's can write!
Dan was preparing for the Seminar, he got a royalty check for $1,330.50
from a client in Norfolk, Virginia. From her test mailing of a sales
letter he wrote for her, to 10,500 of her past customers and leads, she
sold (just) 68 "units" (less than 1% response) at $395.00 net profit
each.....$26,860.00 profit less about $10,000.00 in mailing costs.....$16,860.00
profit or $1.60 profit for every letter mailed. Now
she's mailing a second letter to the 10,432 non-buyers left from that
list and rolling the first letter out to another 30,000. When it's all
over and done with, she will have made over
$120,000.00 from just ONE sales letter. And Dan
knew, just as sure as I knew the earth is round, that she would get
these kind of results.
you like to be able to create promotions like these -- and be able to
predict profits with absolute certainty*? How many
letters could you get in the mail this week if you KNEW you'd get back
a net profit of $1.60 for each one mailed? Would you like to
pick up an easy $100,000.00 or so of extra money two or three times a
can show you how to know with 99% certainty that your mailing will be
Kennedy's copywriting efforts have produced tens of millions of dollars
for his clients. In some cases, launched
businesses. Literally made fortunes. And I doubt very seriously if
there is a currently working, active, sought-after copywriter anywhere
in the country who can match Dan's track record of diversity and
success, who will teach all of his methods (at any price). This
really is a one-of-a-kind, possibly a once-in-a-lifetime opportunity.
"Million Dollar Copywriting Boot Camp"
What if you
had access to the inside secrets
of the world's highest paid copywriter?
What would that be worth to you...to your business?
conversion = sales
conversion is your sales copy.
line...no matter what amount of traffic you get to your site, if your
doesn't convert that traffic, you are going to make few sales. It
dosen't matter how
good your product or service is.
fact is irrefutable...It will
determine your level of business success!
Let me put it
another way the
copy you use to generate sales will determine whether you fail or
better the copy is, the more successful you’ll become.
do not have to be a gifted writer or well educated to write an
extremely successful sales letter either.
fact, the type of writing skills taught in universities will actually
your way. (There is just one skill you need and I will reveal it to you
Million Dollar Copywriting Bootcamp Home-Study Course.)"
$100 million testing what made one
business succeed gloriously with their marketing whereas another with
the exact same product only achieved a scrap of
that it is the
exact WORDS used that made the difference.
phenominal course will teach you the EXACT words to use to achieve
tremendous success in your marketing.
a matter of record that Ted Nicholas has sold over 4 Billion Dollars
Billion) worth of products and services simply from the power of his
copy. He's written successful copy in 49
different industries. I doubt that any other copywriter even comes
you know what, most
people think you have to be endowed with great creative talents to
succeed as a
copywriter. Ted Nicholas isn't a genuis, he'll plainly tell
it would have been welcomed, I wasn’t born with 'natural' copywriting
talents. Plus, I’m not a great speller. And my grammar is horrible.
frankly, it doesn’t matter a whit. You can hire these skills at very
And yet, he
can honestly attribute all the millions he's earned in his career
directly to his
the ability to write copy over 37 years the old fashioned
trial and error. And he can help you completely shortcut this process
you all I know...
- 18 Audio CD
Word-For-Word Transcript Download
are some of the
secrets you'll discover in
the Million Dollar Copywriting Bootcamp Home Study
- How to prepare
subject line for the internet that practically compels your prospect to
read your message
the real secret to success on the internet is learning how to apply
what works offline to online marketing
- The surprising
"little-known" skill you need to develop before you can write effective
and profitable copy
the art of headlines, which is responsible for 95% of the success of
the copy. You will be trained in how to create headlines using my
to access the emotional keys that practically guarantee a sale
tips on grabbing a prospect’s full attention, without which no one will
read your copy
ways to improve every sentence for maximum sales impact
to add a feature to your headlines that almost compel your customer to
read the rest of the copy
what the phrase “salesmanship in print” really means
to get the envelope open when you send a sales letter. You cannot
succeed without this technique
to prepare that all-important first sentence of any piece of copy. This
gets your prospect to continue reading
tips which keep your prospect reading continuously throughout the copy
to identify the features and benefits of your product or service
which help you dramatize the benefits of your product. Benefits, not
features, are the real sales hot buttons
simple thing you can do when the copy is not profitable that can often
turn a loser into a winner
little-known methods to dramatically boost response (Not one copywriter
in a thousand has a clue about these exclusive techniques)
to write a P.S. that can double your response
unique secrets to make your order forms more effective and exciting.
Most order forms are boring and fail to do the job. But unless your
order form does the job, no sales will be made
tips on how to make your copy inviting and easy to read. This alone
will enormously multiply your selling power
tested tips on getting your prospect to order now. Delay is death in
the marketing world
9-step formula that will allow you to prepare advertising copy (even if
you have never written a word) 100 times more potent than the best
Madison Avenue ad agency
the lost art of creating offers which cause your product to sell like
to create subheads which are so mesmerizing your prospects with short
attention spans can just read them, and not all the copy, and still get
enough benefits to order